Should Your Business Be On Facebook?

Even if your competition isn’t using Facebook for marketing, you need to put your business on Facebook. The reason is that Facebook has more than 2 billion active users just waiting for you to present your products and services.But before you start, there a few things you should know.Understand The MediumFacebook works by connecting people, either one-on-one (friends) or through groups. So you can tap into this approach of social networking for your business. Facebook has rules too, so you’ll want to get familiar with their terms and conditions. In all probability, you’re not going to break any Facebook rules unless you’re being really offensive, but it’s a good idea to check out the rules anyway.

Make ConnectionsMost probably, your business has an online presence, like a website or blog. On your website, set up a link to your Facebook page and vice versa. That way, visitors to your website can easily visit your Facebook page, and Facebook friends can click over to your website. Giving prospects the choice of finding you on Facebook gives your business a personal touch.Stay FocusedYour business has a purpose, and you’ll need a good understand of what that purpose is. This will help you link up with the right groups and prospective customers. When you post content onto Facebook keep it on topic. Prospects will lose interest if your content material has no purpose or benefit to them.Post Good Quality ContentSpeaking of content, have a strategy as to what you are going to say on your Facebook page. Make it helpful, appropriate and interesting so that people will stay when they visit and come back for more information.Avoid sending out lots of promotional material all at once to all sorts of Facebook users, and continue doing it daily. It can turn off prospective clients very quickly. They may block you, or remove their status as your friend or fan.Keep It Professional (And Unique)When you put your business on Facebook, make sure the information you put on is true and real, but also professional. But being professional doesn’t mean that you have to be boring! Unique individuality is in. You can use your own individual approach to sell your business. So don’t hesitate to capitalize on what makes you, you!

AdvertiseYou should realize that less than 0.5% of the fans and followers of your business actually see your posts and updates. This means that the majority of your interested audience needs you to reach out through some other marketing method aside from the “posting and praying” approach most businesses take on Facebook. The good news is that you can start and run a Facebook ad campaign for as little as $5.

What CIOs Need To Know About Software Defined Networking

Guess what CIO: there is a revolution that is just starting in the world of computer networking. Sure, you know about the importance of information technology but are you going to be ready for this? For the longest time, we’ve all been building our networks in pretty much the same way: we go to a big equipment vendor such as Cisco, Juniper, HP, IBM, etc. and buy a bunch of boxes. We then string them together, get some expensive software and then sit back and hope that everything connects together. It turns out that there is a better way to do all of this.

Say Hello To Software Defined Networking

What has changed for person with the CIO job is that a new way of building computer networks has arrived. The new approach is called Software Defined Networking or SDN. In the world of SDN, your network will no longer be populated by a bunch of very smart boxes from Cisco. Instead, you’ll be buying dumb white label boxes and deploying them throughout your network. Once you’ve done this, you’ll then install a very powerful server at the heart of your network and you’ll run a fancy control program on it to control all of your “dumb” network elements.

The basic idea behind SDN is to centralize all of the intelligence in a network. Instead of distributing your processing power throughout each piece of expensive networking gear that you add to your network, you now place all of your network smarts in one place. One big advantage of doing things this way is that updating your network software just go a lot easier: you now only have to update the software that is running on one server, not on the 100′s of boxes that you have deployed in your network.

SDN provides a lot of other benefits. Network equipment costs should be lowered dramatically because you’ll no longer need “smart” boxes. When a network failure occurs, the network routing protocol that is running on the central server should be able to converge faster because it has a god’s- eye view of every thing that is happening in the network.

This Changes Everything

As the person in the CIO position, you need to grasp just exactly what the implications that the arrival of SDN networks may mean for your organization. What we are seeing is a fundamental shift in how computer networks are going to be built. We are moving away from computer networks that are defined by their hardware and moving towards computer networks that are being implemented primarily in software. The implications of this are quite large.

When you implement a computer network in software, you now have the ability to change how the network behaves not by sending a technician out to reconfigure hardware, but rather by making changes to the software that is running your network. This means that you’ll be able to adapt your computer network to the environment that it finds itself in much quicker than you have ever been able to do before.

Although this SDN stuff may strike you as being the stuff of academic fantasy, what you need to understand is that SDN has already arrived. Over at Google they have taken one of the primary backbone networks that they use to interconnect their data centers and converted to to now use SDN technology. The results have been nothing less than spectacular. They are now doing a much better job of utilizing the links that run between their data centers and they are able to test the impact of network configuration changes long before they deploy them into the network.

What All Of This Means For You

As CIO you need to stay on top of the changes that are occurring in technology that will impact your IT department. The arrival of Software Defined Networking (SDN) is one such new technology. SDN has the potential to completely change how our computer networks are both designed and created.

The way that networks are built today is by purchasing a great deal of expensive, sophisticated networking hardware and then having trained staff interconnect them. With the arrival of SDN, this all changes. Now the network will consist of cheap commodity networking hardware being deployed in the network and a sophisticated control program that manages everything running on a powerful server at the heart of the network. This new way of building a network will allow changes to the network to be made simply by changing the software that the controls the network.

As the CIO you are going to have to understand the impact that SDN is going to have on your IT department. Going forward you are going to have less of a need for network hardware staff and more of a need for staff who can write the software that you’ll need in order to control your network. Take the time now to fully understand what SDN means for your company and you’ll be ready when it shows up on your doorstep.